If you’re a foodpreneur, your menu is not just a list—it’s your most powerful sales tool. Here’s how to make it work smarter for you:
🎯 1. Highlight High-Margin Items:
Place them in the top right corner—where eyes naturally go first. Use boxes, bold fonts, or special icons to subtly draw attention.
🧠 2. Use Descriptive Language:
“Paneer Butter Masala” becomes “Creamy Paneer in Spiced Butter Gravy.” Descriptive names can increase sales by 27%.
👀 3. Avoid Currency Signs:
₹ signs remind customers they’re spending. Removing them leads to higher spending. Try “99” instead of “₹99.”
🍽️ 4. Limit Choices:
Too many options = confusion. Group 6-7 dishes per category max. This simplifies decisions and boosts order rates.
💥 5. Add a “Chef’s Recommendation” Section:
This adds authority and subtly nudges customers toward certain dishes—especially your best-sellers or highest margin items.
💡 Pro Tip: Use the BrandBite app to design menus with these psychological tricks baked right in. Choose from 10,000+ food templates made to sell.